16 South African Startups to Watch in 2024

Exploring the Startups Shaping the Future of Business in South Africa

South Africa's startup ecosystem is buzzing with innovation, resilience, and growth. Despite economic challenges and funding fluctuations, the country's tech scene continues to thrive, producing groundbreaking startups that are making waves both regionally and globally. In this article, we'll explore 16 startups leading the charge in South Africa's dynamic entrepreneurial landscape, spanning diverse sectors from finance and healthcare to education and real estate. These startups are not only disrupting traditional industries but also addressing pressing societal needs, driving positive change, and shaping the future of business in Africa and beyond.

Naked Insurance

Naked Insurance, a South African insurtech startup, disrupts the industry with a transparent, AI-driven platform. With $31.7M in funding, including a recent $17M Series B round led by the IFC, Naked offers end-to-end digital insurance experiences. Their model, charging a fixed percentage on premiums and directing excess funds to user-chosen causes, eliminates traditional conflicts of interest.

Ukheshe Technologies

Ukheshe Technologies, a Johannesburg-based startup founded in 2018, is a leading player in South African FinTech. With $42M in funding, including a recent Series A round, they offer innovative technology solutions through a single API. Specializing in digital payments and micro-transactions, Ukheshe is shaping the future of financial services in Africa, highlighted by its recent acquisition of EFT Corporation Limited (EFTCorp).

Flow

Flow, a South African proptech startup, is reshaping property marketing with its automated social media platform. Founded in 2018 by Gil Sperling and Daniel Levy, Flow has raised $6.4M in funding, including a recent $4.5M pre-Series A round. Their platform connects real estate firms and developers with clients, streamlining marketing efforts and driving international expansion.

Lulalend

Lulalend, a South African fintech startup founded in 2014, offers quick financing to SMEs through online applications and proprietary credit assessments. They recently raised $35M in funding to expand their loan offerings and develop their digital business banking platform, Lula.

Carscan

Carscan, a Johannesburg startup founded in 2019, is changing the auto tech landscape with its augmented reality app. With ZAR20M (~$1.07M) in funding, including a recent Seed round, Carscan's platform uses visual recognition AI to assess vehicle conditions, streamlining inspection processes.

Yebo Fresh

Yebo Fresh, founded in 2018 by Jessica Boonstra, is a South African grocery delivery startup focused on serving townships. With $5.5M raised over three rounds, including a recent venture funding round, Yebo Fresh offers tech-driven ordering via WhatsApp or field agents, providing free 24-hour doorstep delivery.

Aerobotics

Aerobotics, founded in 2014 by James Paterson and Benji Meltzer, is a data analytics company using drone imagery and AI to provide tree and fruit insights. With $26.8M raised over seven rounds, including a Series B, they serve customers in 18+ countries, helping growers optimize production and profitability.

DataProphet

DataProphet, a South African AI startup, revolutionizes manufacturing with AI-as-a-service solutions. Their flagship product, PRESCRIBE, optimizes production processes, reducing defects and enhancing efficiency by up to 40%. With $16M raised across four rounds, including a recent Series A led by Knife Capital, DataProphet empowers manufacturers worldwide.

Yoco

Yoco, founded in 2013 by Bradley Wattrus, Carl Wazen, Katlego Maphai, and Lungisa Matshoba, is a payments and software platform for African small businesses. With a total funding of $176 million across seven rounds, including a recent $70 million Series C led by TPG in December 2022, Yoco is dedicated to empowering small businesses across Africa through innovative technology and financial support.

iiDENTIFii

iiDENTIFii, a South African digital identity startup, offers secure face authentication technology via mobile and computer platforms. With $15M raised in a Series A round, iiDENTIFii aims to combat identity theft and fraud in remote banking and shopping scenarios, becoming Africa's preferred biometric authentication app.

Lipa Payments

Lipa Payments, a South African FinTech startup, enables contactless payments with software, no extra hardware needed. Founded in 2019, they specialize in NFC and BLE technology, providing affordable digital payment solutions for small merchants. With investments from Imvelo Ventures and Empowerment Capital, they're expanding to Nigeria and South Africa, empowering informal traders digitally.

rather.chat

Rather.chat empowers businesses to engage with customers in real-time, personal interactions through WhatsApp. Based in Cape Town and founded by Jonathan Elcock and Matt Kloos, their mission is to provide clients with the tools to address customers' immediate needs on WhatsApp, ensuring they feel listened to and appreciated.

Snapplify

Snapplify, founded in 2011 by Wesley Lynch, is a leading South African edtech startup. With $2M raised across four rounds, including a recent Seed round, Snapplify operates Africa's largest digital educational marketplace. Expanding globally, they have offices in South Africa, Nairobi, London, Amsterdam, and New Jersey, shaping the future of digital learning.

VitruvianMD

VitruvianMD, a South African healthtech startup, makes AI medical diagnostics accessible with affordable hardware and cloud-based applications. With $1.9M raised across two rounds, including a recent Seed round, their technology includes a low-cost camera and AI engine for predictive pathology diagnostics, benefiting millions globally, especially in remote areas.

Mortgage Market

Mortgage Market, founded in 2019, is a South African fintech startup offering the continent's first online marketplace for home loans. With $0.91M raised in funding, they simplify the home buying process through transparency and convenience. Their platform allows users to compare loan options from top banks, streamlining applications and offering cashback rewards.

DigsConnect.com

DigsConnect, founded in 2017 in Cape Town, South Africa, is the largest student accommodation marketplace in Africa. With $1M raised in funding, including a recent Series A round, it connects landlords and students, offering innovative housing solutions. Investors include Intaba Capital, Student.com, Delta Ventures, Goodwater Capital, and Launch Africa.

These 16 startups exemplify the creativity and resilience of South Africa's entrepreneurial ecosystem. From fintech and healthtech to education and real estate, they are pioneering solutions that address pressing challenges and unlock new opportunities. As these startups continue to grow and evolve, they will play a pivotal role in shaping the trajectory of business and technology in South Africa and beyond.