INNOVX has unveiled Athar Investment Fund, an impact-focused investment initiative dedicated to transforming agriculture in Africa. The fund seeks to create long-term economic value while integrating sustainability and social responsibility into its investment approach. By focusing on agribusiness across Morocco and the African continent, Athar aims to foster resilience, inclusivity, and environmental stewardship within the agricultural sector.

Aligning Financial Returns with Sustainability

Athar Investment Fund differentiates itself by aligning financial returns with sustainable development, addressing key challenges such as climate change and water management. It leverages tailored financing solutions and innovative impact assessment methodologies to support businesses at the forefront of agricultural transformation. Through this strategic approach, the fund aims to strengthen food security, promote resource optimization, and develop resilient supply chains that benefit local communities.

Strategic Investment Focus

The fund's investment strategy prioritizes long-term stability and is rooted in agriculture’s natural cycles. It focuses on three core areas: agro-industry, agricultural infrastructure, and agricultural resilience. Companies with established supply chains, projects improving logistical capabilities, and businesses offering innovative solutions for climate adaptation are among those targeted for investment.

Agro-Industry Investments

Agro-industry investments will support companies with secured upstream supply chains or strategies to establish strong local partnerships. The fund also seeks to enhance agricultural infrastructure, investing in projects that improve logistics and food security. Additionally, it will back businesses that develop cutting-edge technologies designed to optimize natural resources and bolster resilience against environmental challenges.

Mission and Approach

Athar’s mission is to drive the transformation of Africa’s agricultural sector by supporting innovative enterprises with both financial resources and strategic guidance. The fund operates with a rigorous analytical approach and a human-centric philosophy to ensure that each investment creates meaningful, measurable impact. By integrating data-driven insights with forward-looking innovations, Athar aims to turn investments into catalysts for economic and social progress.

Core Values and Commitment

The core values of the fund reflect its commitment to sustainable impact, social inclusion, and innovation. It places a strong emphasis on humility and collaboration, valuing the expertise of its partners while fostering accessible, inclusive solutions. The fund also prioritizes adaptability, ensuring that investments remain flexible in response to shifting market conditions and evolving agricultural challenges.

Impact Strategy

Athar’s impact strategy is structured around four key pillars: economic development, food security, water and resource management, and social equity. It aims to strengthen local economies by creating jobs, improving infrastructure, and reducing reliance on imports through localized supply chains. The fund will also support enterprises that enhance access to essential food products, promote sustainable water management, and champion equitable working conditions, particularly in rural communities.

Long-Term Vision for Sustainable Growth

By adopting a long-term investment approach, Athar is committed to ensuring its portfolio companies generate both financial success and lasting environmental and social benefits. Its methodology includes a comprehensive business management platform, rigorous impact assessment frameworks, and tailored advisory support. The fund aligns its efforts with global sustainability goals, reinforcing responsible consumption, economic growth, and climate action.

Leadership and Expertise

Athar Investment Fund is led by a team of experienced professionals dedicated to fostering meaningful change in the agricultural landscape. CEO Marouane Mortabit oversees the fund’s strategic direction, while Head of Impact Ali Souafi ensures that social and environmental objectives are met. Investment Director Rachid El Azrak, Project Manager Officer Asmaa Boukharta, and Head of Marketing, Communication & PR Sofia Bettioui round out the leadership team, each bringing deep expertise in their respective fields.

With a mission to redefine performance by combining profitability and sustainability, Athar Investment Fund represents a significant step forward in impact investing within Africa’s agricultural sector. Through its patient capital approach, the fund aims to unlock the potential of businesses that are driving agricultural innovation and resilience. As it begins operations, Athar is poised to support enterprises that are not only financially viable but also instrumental in building a more sustainable and inclusive future.