Egyptian loyalty solutions provider Dsquares has acquired a majority stake in Prepit, a fast-growing SaaS platform specializing in AI-driven food and beverage (F&B) operations. The financial details of the deal remain undisclosed, but the acquisition marks a significant step in Dsquares’ expansion strategy. By integrating Prepit’s innovative technology, Dsquares aims to strengthen its position in key Middle Eastern markets, including Saudi Arabia, Egypt, and the UAE.

Dsquares’ Industry Leadership

Founded in 2012, Dsquares is a leading provider of tailored loyalty and rewards programs, serving industries such as banking, telecommunications, FMCG, and retail. The company has built a strong reputation for delivering high-impact customer engagement solutions through strategic partnerships and advanced digital tools. With the addition of Prepit’s AI-driven capabilities, Dsquares plans to further enhance its offerings, making loyalty programs more personalized and effective.

Prepit’s AI-Driven Innovation

Prepit, established in 2022, is a SaaS platform focused on optimizing F&B operations through artificial intelligence. The company helps businesses streamline their workflows, improve efficiency, and enhance customer experiences with data-driven insights. Through this acquisition, Prepit gains access to Dsquares’ extensive network and resources, accelerating its growth and enabling it to scale its innovative solutions across broader markets.

Strategic Vision and Leadership Insights

Dsquares CEO Marwan Kenawy highlighted that integrating Prepit’s AI-powered technology aligns with the company’s vision of innovation-driven growth. He emphasized that the acquisition would enable businesses to offer hyper-personalized and gamified loyalty experiences, increasing customer retention in an increasingly competitive landscape. With digital transformation shaping consumer engagement strategies, Dsquares is positioning itself at the forefront of AI-powered loyalty solutions.

Shared Vision for Innovation

Prepit’s CEO, Karim Hussein, expressed enthusiasm about the deal, stating that it represents a shared vision for leveraging AI in loyalty and marketing solutions. He noted that the partnership would enhance Prepit’s ability to drive efficiency and innovation in the F&B sector while also expanding its influence beyond its initial market. By joining forces with Dsquares, Prepit is set to accelerate its mission of revolutionizing customer engagement through data-driven personalization.

AI in Customer Loyalty Programs

The acquisition underscores a broader trend of AI integration in customer loyalty programs, reflecting a shift toward automation and enhanced user experiences. Companies across various industries are increasingly adopting AI and machine learning to deliver more targeted and effective marketing strategies. As digital loyalty ecosystems evolve, partnerships like this highlight the growing importance of leveraging advanced technology to create sustainable business growth.

By acquiring Prepit, Dsquares cements its role as a key player in the digital loyalty space, offering businesses innovative solutions that drive engagement and long-term customer relationships. The move is expected to boost both companies' competitive positioning, unlocking new opportunities for market expansion and product development. As the collaboration unfolds, the industry will be watching closely to see how Dsquares and Prepit redefine AI-driven loyalty and marketing solutions in the region.