Entlaq, a prominent Egyptian company known for its commitment to supporting entrepreneurship, has made a significant move by acquiring a minority stake in Brotinni, a leading startup in Egypt's foodtech sector. This strategic acquisition is poised to drive innovation and foster technological advancements within the food industry, particularly through sustainable practices and cutting-edge technologies.

Details of the Acquisition

The acquisition, whose financial terms have not been disclosed, aligns with Entlaq's broader strategy to enhance the food sector by integrating advanced technological solutions. Brotinni, founded in 2020 by Dalia Abu Omar, specializes in dark store technology and smart food solutions, focusing on meat and poultry products. The startup is recognized for its innovative approach, combining industrial biotechnology with eco-friendly practices to revolutionize food production and distribution.

Strategic Impact

This partnership is set to significantly bolster Brotinni's growth trajectory within Egypt and beyond. By leveraging Entlaq's expertise in business development and acceleration, Brotinni aims to expand its operations not only within the local market but also across regional markets in the Middle East. The collaboration is expected to enhance Brotinni’s reach and operational capabilities, facilitating its entry into new markets and broadening its customer base.

Brotinni's Technological Advancements

Brotinni has distinguished itself in the industry through its integration of industrial biotechnology and green technologies. The startup's innovative solutions are designed to optimize logistics and supply chains, reducing environmental impact and enhancing the sustainability of food products. With a focus on maintaining the freshness of meat and poultry products for up to 14 days, Brotinni is advancing the food tech sector by minimizing reliance on harmful materials and promoting sustainable food production practices.

Previous Investments

In 2022, Brotinni successfully raised $600,000 in a Seed round led by Innlife Investments. This funding supported the company's early growth and development, setting the stage for its current expansion efforts. The latest investment from Entlaq marks a new phase in Brotinni's growth strategy, providing the resources needed to scale operations and explore new market opportunities.

The acquisition of a stake in Brotinni by Entlaq represents a pivotal moment for both companies. For Entlaq, it signifies a strategic investment in the future of food tech, aligning with its mission to support innovation and technological advancement. For Brotinni, the partnership offers a valuable opportunity to accelerate growth and expand its impact in the food industry. As both entities work together, they are set to transform the food tech landscape, driving progress and sustainability in Egypt and the broader Middle East region.