International Workplace Group (IWG), a global leader in flexible and hybrid working solutions, has announced the opening of a new Regus-branded workspace in El Gouna, Egypt. The launch is a result of a strategic partnership with El Gouna, the integrated town developed by Orascom Development on the Red Sea, marking a significant step in expanding IWG’s footprint beyond Cairo. This new location supports IWG’s broader goal of establishing 150 flexible workspaces across Egypt within the next three years.

A Strategic Response to Hybrid Work Trends

As hybrid work becomes increasingly prevalent across Egypt and the wider MENA region, demand for flexible office space has surged. IWG’s latest facility at Fanadir Marina in El Gouna is a timely addition to support this shift, offering a premium co-working experience designed for professionals, startups, and students alike. The location features private offices, meeting rooms, creative spaces, and collaborative zones tailored to the evolving needs of modern workers.

Enhancing Access to Quality Workspaces in Secondary Cities

With this launch, IWG now operates 18 locations in Egypt, signaling a deliberate strategy to bring high-quality workspaces closer to residential areas. This development helps reduce long commutes and offers a seamless integration of work and lifestyle, particularly in emerging business hubs outside the capital. El Gouna’s advanced infrastructure, accessibility, and community-focused design make it an ideal setting for this next-generation office model.

El Gouna’s Vision for Innovation and Entrepreneurship

El Gouna has positioned itself as a hub for entrepreneurship and innovation, offering a supportive environment for business and creativity to flourish. The town's commitment to youth empowerment, premium amenities, and integrated services aligns with IWG’s goal to foster collaboration and productivity. This synergy forms the foundation of the partnership, enabling a workspace model that blends functionality with lifestyle appeal.

The Economics of Flexibility

The global shift toward hybrid work is reshaping commercial real estate, with experts predicting that 30% of all office space will be flexible by 2030. IWG’s model offers significant cost savings—averaging $11,000 per employee annually—making it an attractive solution for companies aiming to streamline operations without sacrificing productivity. With 1.2 billion white-collar workers worldwide and a $2 trillion market opportunity, the flexible workspace sector is poised for exponential growth.

Partnering for Scalable Impact

IWG's collaboration with El Gouna enables the real estate developer to leverage its physical assets through IWG’s proven platform. Through this partnership, El Gouna can optimize its real estate investment while IWG provides its operational expertise, technology infrastructure, and global branding. IWG invests approximately £50 million annually into its tech ecosystem, enhancing its partners’ capabilities in design, marketing, and workspace management.

Leadership Perspectives on the Launch

Marc Descrozaille, CEO for IWG in the Middle East & Africa, emphasized the importance of regional expansion and meeting the growing need for flexible workspaces. He noted that the company is partnering with various entities in Egypt to introduce modern workspaces under management agreements that enhance community infrastructure. Youssef Najeeb, IWG’s Country Manager for Egypt, highlighted the benefits of the hybrid model in boosting employee satisfaction and productivity while reducing environmental impact.

El Gouna’s Broader Economic Vision

Mohamed Ashour, Chief Commercial Officer of El Gouna, described the partnership as a natural extension of the town’s vision to build sustainable, innovation-driven communities. The new Regus center complements upcoming developments like G-Valley and the Business Park, which aim to support startups, entrepreneurs, and commercial enterprises. These initiatives reflect El Gouna’s ambition to become a cornerstone of Egypt’s future economic landscape.

The opening of Regus El Gouna marks more than just the addition of a new office space—it represents a forward-looking collaboration that meets the shifting demands of work in a post-pandemic world. By combining IWG’s global experience with El Gouna’s integrated community model, the partnership delivers a compelling solution for businesses and individuals seeking flexibility, efficiency, and innovation. As hybrid work continues to redefine the workplace, ventures like this are setting the standard for the future of work in Egypt and beyond.