LNKO, founded in 2020 by Maha Bennani, has quickly emerged as a dominant force in Africa's eyewear market, blending innovation with accessibility. Offering a range of stylish, affordable sunglasses and optical frames, the company has built a strong following, reaching over 100,000 customers across 24 countries. With its omni-channel business model that combines e-commerce with physical retail locations in Morocco, LNKO has disrupted the traditional eyewear industry, meeting the demand for high-quality, budget-friendly eyewear in Africa. As the company embarks on an exciting phase of expansion, it has secured a strategic investment from Beltone Venture Capital to accelerate its growth across the continent.

LNKO’s Rapid Growth and Market Presence

With over 100,000 customers, LNKO has built a strong presence both online across 24 countries and through 10 physical points of sale in Morocco. Its innovative business model integrates an omni-channel approach, combining robust e-commerce operations with strategic brick-and-mortar outlets. This blend has enabled the company to cater effectively to diverse consumer needs while maintaining competitive pricing, reflecting a strong demand for quality eyewear solutions tailored to African markets.

Investment to Accelerate Growth Across Africa

The new investment from Beltone Venture Capital marks a significant milestone in LNKO’s growth trajectory. The capital will be instrumental in accelerating the company's expansion plans across Africa, enhancing its operational capabilities, and increasing its market reach. Ali Mokhtar, CEO of Beltone Venture Capital, expressed enthusiasm about the collaboration, stating, "This equity investment in LNKO marks a key milestone in our African expansion strategy. By partnering with LNKO, we’re backing a visionary company with immense growth potential."

Partnership Focused on Community Empowerment

Mokhtar further emphasized that LNKO's dedication to community empowerment aligns perfectly with Beltone's mission to support businesses that create positive social impacts. Maha Bennani, CEO and Founder of LNKO, shared her excitement about the new partnership, noting, "We’re thrilled to welcome Beltone Venture Capital as our partner in this next phase of growth across Africa. With their strong track record in supporting successful D2C startups, we are confident this collaboration will accelerate our vision of making high-quality, stylish eyewear accessible to even more people across the continent."

Previous Funding and Future Prospects

Prior to this investment, LNKO secured $335,000 from CDG Invest in 2021, which helped lay the foundation for its growth. The latest funding represents a significant boost, enabling LNKO to enhance product offerings, optimize supply chains, and expand its retail footprint.

With Beltone Venture Capital’s backing, LNKO is poised to redefine the eyewear market across Africa. The partnership will enable LNKO to scale its operations, expand its product range, and increase its market presence, while continuing to empower local communities. As the company grows, it is set to lead the charge in making stylish and affordable eyewear accessible to millions of people across the continent, strengthening its position as a transformative force in Africa's retail landscape.