Meta has announced that starting Monday, July 1, 2024, content creators in Nigeria, Ghana, and Kenya can start making money on Facebook and Instagram. This new feature revealed on June 27, fixes the old rule that stopped creators in Nigeria and Ghana from earning money on Facebook unless their pages were managed from a different eligible country.

Expansion of Monetization Opportunities

Nick Clegg, Meta's President of Global Affairs, initially announced this development in March 2024, stating that monetization options would not be confined to Instagram alone. Nigerian creators eligible for Meta's monetization products can now also monetize their content on Facebook. This move marks a significant shift for social networks, highlighting the importance of high-quality content creators in attracting and retaining users. By offering monetization opportunities, Meta aims to support creators in crafting original videos and fostering community engagement.

Monetization Features and User Statistics

According to recent data, Nigeria had over 50 million Facebook users, while Ghana had more than 10 million. With the introduction of this feature, content creators in these countries can now earn revenue through in-stream ads and live ads on Facebook. In-stream ads allow creators to insert advertisements into new or existing videos, including live content. Meta identifies natural breaks in videos for ad placements or allows creators to choose their own. Earnings depend on the number of video views and the advertisers involved.

Implications for Content Creators

This move highlights the importance of high-quality content creators in attracting and retaining users. By offering monetization opportunities, Meta aims to support creators in crafting original videos and fostering community engagement. The new monetization features for content creators in Nigeria, Ghana, and Kenya, including in-stream ads, live ads, ads on reels, bonuses, and subscriptions, represent a substantial opportunity for these creators to earn revenue and expand their influence on the platform.

In summary, Meta's new monetization features for content creators in Nigeria, Ghana, and Kenya present a significant opportunity for these creators to earn revenue and grow their presence on Facebook and Instagram. By expanding monetization options, Meta supports the development of original content and strengthens community engagement across its platforms.