Prembly, a Nigerian firm specializing in customer identity solutions has merged with Kenya's identity management startup Peleza to establish the Prembly Group. This merger aims to expand its service offerings and strengthen its presence in East Africa.

Company Profiles

Founded in 2015, Prembly offers services such as identity verification, security, and compliance. Peleza, also established in 2015, focuses on background checks for businesses. Over the past 18 months, Peleza has been utilizing Prembly’s infrastructure, paving the way for this merger.

Financial and Partnership Details 

While the financial specifics of the merger remain undisclosed, Prembly secured a $2.8 million seed round in 2022. Peleza has significant partnerships with e-hailing services like Bolt, Uber, and the logistics giant FedEx.

Strategic Goals 

The newly formed Prembly Group intends to leverage Peleza’s industry expertise to build a stronger business in East Africa, enhancing customer service and expanding market reach. According to Marita Mutemi, Peleza’s CEO, this merger is an extension of their long-term collaboration, aimed at broadening service offerings globally.

Leadership and Organizational Changes

Lanre Ogungbe, co-founder and CEO of Prembly, will become the CEO of the Prembly Group. Marita Mutemi will serve as CFO and CEO of Prembly East Africa. Other executives from Peleza will maintain their roles to ensure smooth operations. The combined team will comprise approximately 100 employees, with some redundancies leading to severance for at least 10 employees.

Brand and Technology Integration

The Prembly Group name was chosen to leverage Prembly’s established market presence and brand equity. The companies plan to integrate their technology platforms to enhance service delivery.

The merger of Prembly and Peleza to form the Prembly Group marks a significant step in their mission to become a leading identity management provider in East Africa. This strategic move is expected to enhance their service offerings and solidify their position in the market.