Top Startups to Watch in Kenya (2024)

Emerging Innovators: Kenya's Top Startup Scene in 2024


Welcome to the vibrant world of Kenyan entrepreneurship in 2024! Kenya's startup ecosystem continues to flourish, showcasing a diverse range of innovative ventures poised to make significant impacts locally and globally. In this guide, we'll delve into the top startups that are capturing attention and driving change across various industries. From technology and fintech to healthcare and agriculture, these startups are at the forefront of innovation, addressing pressing challenges and redefining the future of business in Kenya. Join us as we explore the promising potential of Kenya's startup scene this year.

AZA Finance

AZA Finance, founded in Nairobi in 2013, has grown into a leading international fintech firm based in London. They offer financial services including foreign exchange and payments to businesses in over 115 countries, with a focus on frontier markets. Using proprietary technology, AZA enables efficient international transactions. Recent funding of $20 million has fueled their expansion into new markets like South Africa while maintaining regulatory compliance in key countries like Kenya, Uganda, and Nigeria. AZA Finance is known for its fast, secure, and cost-effective solutions in global fintech.

Copia Global

Copia Global, headquartered in Nairobi, Kenya, was founded in 2012 by Crispin Murira, Jonathan Lewis, and Tracey Turner. The company operates a consumer catalog order and delivery system, targeting consumers in developing regions. Copia Global has shown significant growth and is currently active with an estimated revenue range of $100M to $500M. The company has successfully raised a total of $123M across 8 funding rounds, with its latest funding being a Series C round. This funding has supported Copia Global in expanding its operations and reaching more consumers in emerging markets.

Craydel

Craydel, founded in 2021 in Nairobi, Kenya by John Nguru and Manish Sardana, is revolutionizing how students and professionals in Africa explore and apply to higher education. Their online platform offers access to thousands of undergraduate, postgraduate, and vocational programs from top universities worldwide, with many available online. Craydel simplifies program comparison and selection based on career goals, personality, grades, and budget. With $3M in total funding across 3 rounds, including a recent Pre-Seed round, Craydel is actively expanding educational opportunities across the continent.

FarmWorks

FarmWorks, established in 2020 in Nairobi, Kenya, is an agricultural technology company that empowers farmers by providing access to farm inputs and connecting them directly to markets for their produce. The company's model involves organizing clusters of mid-sized farms and collaborating with small-holder farmers to establish direct links to local and global markets. In July 2023, FarmWorks secured $4M in Seed funding from the Acumen Resilient Agriculture Fund, enabling the company to expand its impact and support more farmers in improving productivity and market access.

Fingo Africa

Fingo, founded in April 2020 in Nairobi, Kenya by Gitari Tirima, Ian Waiguru, James da Costa, and Kiiru Muhoya, is a fintech startup focused on providing digital banking services for youth. The company offers innovative financial solutions tailored to the needs of young users. Fingo has raised funding through multiple rounds, including a Pre-Seed round of $125K from Y Combinator in August 2021, followed by a Seed round of $4M in September 2021.

Kotani Pay

Kotani Pay, established on May 7, 2020, is a technology stack facilitating blockchain protocols, dApps (decentralized applications), and blockchain FinTech companies. The company, founded by Brian Kimotho, Daniel Kimotho, Felix Macharia, Lemuel Okoli, Samuel Kariuki, and Stephen Kiarie, has undergone 10 funding rounds totaling $4.2M in funding. The latest funding round was a Pre-Seed round, supporting Kotani Pay's active operations. With an estimated revenue range of $1M to $10M, Kotani Pay plays a key role in enabling blockchain-based innovations and services.

LipaLater

LipaLater, founded in 2018 in Nairobi, Kenya by Eric Muli and Michael Maina, is a lending marketplace enabling postpaid payments at e-commerce stores. The company offers customers the ability to pay for electronics through comfortable monthly installments, making technology more accessible. With $17.5M raised across 10 funding rounds focused on debt financing, LipaLater continues to expand its innovative fintech services, providing flexible payment solutions for consumers in Kenya.

Mobius Motors

Mobius Motors, founded in 2010 in Nairobi, Kenya by Joel Jackson, specializes in selling affordable vehicles tailored to the needs of consumers in the developing world. The company focuses on providing durable and functional vehicles designed to navigate challenging terrains and meet local transportation needs. With a total funding amount of $6M across 6 funding rounds, Mobius Motors continues to operate actively in the automotive industry, serving a market segment with an estimated revenue range of $10M to $50M.

Moringa School

Moringa School, founded in 2014, by Audrey Cheng and Frank Tamre, specializes in providing coding education and software development courses. The school offers a wide range of services including software development, computer programming, UI/UX design, data science, machine learning, and more. Moringa School has received funding from investors like Proparco and DOB Equity, with the most recent Seed round occurring in June 2022.

My 1Health

My 1Health is a leading healthtech startup that connects patients with specialized medical services globally. The platform allows users to book appointments, access medical records, and seek remote second opinions conveniently. My 1Health has expanded to 14 African territories and plans to enter new markets like Ethiopia and South Sudan. The startup's innovative business model involves receiving facilitation fees from partner hospitals while offering patients direct access to providers at no extra cost. With over 35,000 patients served and growing, My 1Health is transforming healthcare access in Africa through technology and strategic partnerships.

Powered by People

Powered by People, founded in 2010 by Alison Phillips, Ella Peinovich, Hedvig Alexander, and Nupur Kapoor, is a mobile-first distributed manufacturing system that offers online tools, financing solutions, and a B2B marketplace. The company has raised significant funding, including an $8M Series A round led by Altos Ventures in March 2023, following earlier seed rounds totaling $6.5M from investors like Golden Ventures, Susa Ventures, Matt Kalish, and TBD Angels. Powered by People operates actively within an estimated revenue range of $10M to $50M, demonstrating steady growth and innovation in its approach to distributed manufacturing and B2B solutions.

Sukhiba

Sukhiba, founded in 2020, is a WhatsApp commerce platform that aims to scale sales teams' productivity with end-to-end customer management, commerce, payments processing, and more. The company has raised funding through multiple rounds, including a recent $1.5M Seed round led by CRE Venture Capital in October 2023. Sukhiba is expanding into the African market with a focus on WhatsApp conversational commerce, aiming to engage consumers more effectively in the region. This strategic move reflects the company's growth and innovative approach to building practical implementations of tech in emerging markets.

Tibu Health

TIBU Health, founded in 2020 by Jason Carmichael and Peter Gicharu, is an omnichannel health technology company focused on delivering healthcare services directly to where people live, work, and engage online. The company leverages advanced technologies in health and logistics to offer patients a convenient and coordinated healthcare experience, aiming for improved health outcomes and quality of life. TIBU Health has received funding totaling $250K across 6 rounds, with the latest funding being a grant. The company operates within an estimated revenue range of less than $1M and is reshaping healthcare access in Africa through innovative approaches to service delivery and patient care.

Victory Farms

Victory Farms, founded in 2015 by Joseph Rehmann and Steve Moran, is an aquaculture farm specializing in tilapia fish farming. The farm includes hatcheries, nursery ponds, and deep-water cages dedicated to sustainable fish farming practices. The company operates actively with an estimated revenue range of $100M to $500M and has raised a total of $43.2M across 5 funding rounds, with the latest being a Series B funding round. Victory Farms plays a significant role in the aquaculture industry, focusing on providing high-quality tilapia while adhering to sustainable farming principles.

Zanifu

Zanifu, founded in 2018 by Sebastian Kilimo and Steve Biko, is a regulated financial technology company specializing in inventory financing for MSMEs (Micro, Small, and Medium Enterprises). The company offers working capital solutions for MSME supply chains, enabling small retailers to procure inventory from suppliers and defer payment. Zanifu has raised a total of $12.7M across 5 funding rounds, with the latest being a Seed round. Operating within an estimated revenue range of $10M to $50M, Zanifu plays a vital role in supporting the financial needs of MSMEs by facilitating access to essential inventory financing.

Zuri Health

Zuri Health, founded in February 2020 by Daisy Isiaho, Ikechukwu Anoke, and Titilola Olaolu-Hassan, is a telemedicine company providing affordable and accessible healthcare through apps, websites, and SMS services. Patients can schedule lab tests, consult with doctors, purchase medication, and arrange home visits using the platform. With $1.5M raised across 6 funding rounds, including a Seed round, Zuri Health is focused on leveraging technology to improve healthcare access and convenience for patients. Operating within an estimated revenue range of $1M to $10M, Zuri Health aims to make healthcare more convenient and affordable through innovative telemedicine solutions.

In conclusion, Kenya's startup scene in 2024 is vibrant and innovative. The highlighted startups exemplify Kenya's entrepreneurial spirit and are poised to make significant contributions locally and globally. Stay tuned for the exciting developments from these dynamic companies as they continue to drive forward the landscape of business and technology, showcasing Kenya's potential on the international stage.