Morocco's startup ecosystem has seen remarkable growth in recent years, with several innovative companies securing significant funding to drive their expansion. From agritech solutions tackling food security to fintech platforms enhancing customer engagement, Moroccan startups are attracting investors keen on capitalizing on the country’s burgeoning entrepreneurial scene. This article highlights the top funding rounds of 2024, showcasing the diverse sectors that are shaping Morocco's economic future and positioning the country as a key player in Africa's startup landscape.

Yola Fresh

YoLa Fresh, a Moroccan agritech startup co-founded by Youssef Mamou and Larbi Alaoui Belrhiti in 2023, has rapidly transformed Morocco's fresh produce supply chain by connecting farmers directly with retailers and food service providers. With $7 million raised this year in a pre-Series A round led by Al Mada Ventures, alongside Algebra Ventures, E3 Capital, Janngo Capital, and FMO, YoLa Fresh has expanded its technology and logistics network to reduce food spoilage, increase farmer income, and deliver fresher, more affordable produce. This growth positions YoLa Fresh as a significant player in tackling food security and economic development in Africa’s agritech sector.

UserGuest

Userguest, a Moroccan SaaS startup founded in 2018 by Ahmed Chami, Assil Bernossi, and Hicham Benyebdri, has raised $2.4 million in a seed round led by Al Mada Ventures with support from CDG Invest, Saviu Ventures, UM6P Ventures, Kalys VC, Plug & Play, and angel investors Philippe Limes and Thane Kuhlman. This funding will help Userguest expand its sales team and strengthen its position as a key revenue-optimization tool for hotels, leveraging automation to drive direct bookings through personalized messaging and intelligent incentives on hotel websites.

Logidoo

Logidoo, a Pan-African logistics startup founded in 2019 by Tamsir Ousmane Traore, has raised $1.55 million in a round led by Maroc Numeric Fund II, 216 Capital, Gullit VC, Founders Factory Africa, Sunny Side Venture Partners, and Kalys Ventures. The funding will support Logidoo’s expansion into Senegal, Morocco, Ivory Coast, and Tunisia, reinforcing its cross-border logistics solutions for e-commerce. With over 3,000 logistics suppliers, 100,000 completed operations, and a presence in 8 countries, Logidoo is positioned as a financially strong, end-to-end 5PL provider aiming to make the African Continental Free Trade Area’s vision a reality.

TooKeez

Tookeez, a Moroccan fintech startup founded in 2020 by Hicham Amadi, Wiam Elmejjad, and Siham Elmejjad, has raised $1.5 million in funding led by Azur Innovation Fund. Tookeez’s platform consolidates loyalty points from multiple brands into a single wallet, allowing seamless transactions across various retailers. This funding will support Tookeez's expansion within Morocco and across the MENA region, advancing its blockchain-enabled loyalty solution to enhance customer experience and brand engagement.

ORA Technologies

ORA Technologies, a Moroccan superapp founded in 2023 by Omar Alami, secured $1.5 million in seed funding from local entrepreneurs, following a $1 million pre-seed round last year. With over 300,000 downloads, ORA offers P2P transactions, e-commerce, on-demand services, social networking, and soon a digital wallet powered by a partnership with M2T. This funding will support ORA’s mission to enhance digital and financial inclusion in Morocco, providing users a single platform for commerce and payments, while offering businesses expanded market reach through its integrated marketplace.

Crealo

Crealo, a Moroccan copyright-management startup founded in 2021 by Mohammed Belghiti and Najlae Zeitouni, raised $1.42 million in seed funding with backing from the 212Founders program (CDG Invest), Kima Ventures, Evolem, Super Capital, and angel investors. Crealo’s platform supports cultural institutions, such as Palais de Tokyo and Beaux Arts Magazine, in managing royalties efficiently. This funding will enable Crealo to refine its platform, forge new partnerships, and expand its workforce, solidifying its position in copyright management across the cultural and creative sectors.

Kwiks

Kwiks, a Moroccan HRtech platform founded in 2013 by Amine Khayatei Houssaini, Jihane Belkacemi, and Karim Kaoukabi, secured approximately $800,000 in funding from Azur Innovation Management. Kwiks connects companies with top freelance headhunters and uses AI-driven solutions to streamline the hiring process. This investment will accelerate the development of its platform and enhance recruitment efforts, including the launch of innovative features like automated candidate reports, strengthening its position both locally and internationally.

Cathedis

Cathedis, a Moroccan last-mile delivery startup founded in 2015 by Imad Mansour Zekri, secured $713,000 from BMCE Capital Investments' Fond Capital Venture (FCV) and Beltone Venture Capital. Specializing in last-mile delivery services for e-commerce platforms, the company will use the investment to enhance its infrastructure and expand both locally and internationally. This funding round includes a $500,000 contribution from FCV and $200,000 from Beltone Venture Capital.

BlueDove

BlueDove, a Moroccan startup founded by Mohamed Amine Hejji and Hamza Moubarekchou from UM6P, raised $355,000 in 2024 from Google. The investment will accelerate their mission to enhance customer experiences through AI-powered solutions, particularly in the financial and telecommunications sectors. With access to top-tier computing engines, BlueDove aims to push the limits of AI innovation and deliver real-time insights to improve customer interactions across retail networks.

The impressive funding rounds secured by Moroccan startups in 2024 underscore the vibrancy and potential of the nation's entrepreneurial ecosystem. With a focus on sectors such as agritech, fintech, logistics, and SaaS, these startups are poised to drive innovation, economic growth, and job creation across Morocco and the wider African continent. As these companies scale, they continue to attract attention from both local and international investors, further solidifying Morocco's reputation as a hub for cutting-edge solutions and business growth in the region.