Despite a broader downturn in venture funding across Africa, Morocco has continued to see a handful of startups defy the trend, securing significant capital to fuel their growth. While investment activity across the continent has slowed due to macroeconomic challenges and shifting investor sentiment, select Moroccan companies have demonstrated resilience, attracting funding to scale their operations and expand into new markets. From fintech to travel-tech, these startups are not only strengthening their foothold domestically but also positioning themselves as key players in regional and global markets.

Nuitee

Nuitee, a travel and hotel connectivity technology provider founded in 2017 by CEO Med Benmansour, has emerged as a key player in the $75 billion B2B hotel market. Originally from Morocco and Spain and now headquartered in Dublin, Ireland, the company offers an advanced API that streamlines hotel distribution by integrating suppliers, hotels, and third-party distributors into a single platform. Nuitee has partnered with major industry players such as Hopper, Expedia, Priceline, Google, and Uber. In 2024, the company secured $48 million in a Series A funding round led by Accel to expand its product suite, enhance global partnerships, and scale its team across multiple locations, including Ireland, Spain, London, Morocco, and the U.S.

YoLa Fresh

YoLa Fresh, an agritech startup co-founded by Youssef Mamou and Larbi Alaoui Belrhiti in 2023, is revolutionizing the fresh produce supply chain by directly linking farmers with retailers and food service providers. Headquartered in Morocco, the company leverages technology and logistics to reduce food spoilage, enhance farmer income, and ensure fresher, more affordable produce. In 2024, YoLa Fresh raised $7 million in a pre-Series A round led by Al Mada Ventures, with participation from Algebra Ventures, E3 Capital, Janngo Capital, and FMO, positioning itself as a key player in Africa’s agritech sector.

Userguest

Userguest, a SaaS startup founded in 2018 by Ahmed Chami, Assil Bernossi, and Hicham Benyebdri, specializes in revenue optimization for hotels through automation and personalized incentives. Headquartered in Morocco, the company helps hotels increase direct bookings by leveraging AI-driven messaging and intelligent promotions on their websites. In 2024, Userguest secured $2.4 million in a seed round led by Al Mada Ventures, with participation from CDG Invest, Saviu Ventures, UM6P Ventures, Kalys VC, Plug & Play, and angel investors Philippe Limes and Thane Kuhlman, to expand its sales team and scale its impact in the hospitality industry.

Logidoo

Logidoo, a Pan-African logistics startup founded in 2019 by Tamsir Ousmane Traore, specializes in cross-border logistics solutions for e-commerce businesses. Headquartered in Senegal, the company has built a network of over 3,000 logistics suppliers, completed 100,000 operations, and operates in eight countries. In 2024, Logidoo secured $1.55 million in funding from Maroc Numeric Fund II, 216 Capital, Gullit VC, Founders Factory Africa, Sunny Side Venture Partners, and Kalys Ventures. The investment will accelerate Logidoo’s expansion into Senegal, Morocco, Ivory Coast, and Tunisia, reinforcing its position as a financially strong, end-to-end 5PL provider driving the African Continental Free Trade Area’s vision.

ORA Technologies

ORA Technologies, a Moroccan superapp founded in 2023 by Omar Alami, integrates e-commerce, P2P transactions, on-demand services, social networking, and a soon-to-launch digital wallet. With over 300,000 downloads, ORA aims to bridge the gap between traditional and digital commerce while enhancing financial inclusion. In 2024, the company secured $1.5 million in seed funding from local entrepreneurs, following a $1 million pre-seed round. This funding will support the activation of ORA’s e-wallet in partnership with M2T, a subsidiary of Banque Centrale Populaire, streamlining digital payments and reducing cash dependency in Morocco.

Tookeez

Tookeez, a fintech startup founded in 2020 by Hicham Amadi, Wiam Elmejjad, and Siham Elmejjad, specializes in customer loyalty solutions through a universal digital unit for converting loyalty points. The platform aggregates points from multiple brands into a single wallet, enabling seamless transactions across a wide network of merchants. In 2024, Tookeez secured $1.5 million in funding from Azur Innovation Fund to accelerate its expansion within Morocco and the MENA region, enhance its blockchain-enabled technology, and reach 4 million users by 2028.

ZSystems

ZSystems, a Morocco-based B2B marketplace founded in 2022 by Meriem Benabad, Samer Choumar, and Youssef Ait-Haddouch, is modernizing traditional retail by connecting small shops (hanouts) with brands and distributors. Serving over 15,000 retailers, Z enhances supply chain efficiency and competitiveness in Morocco’s $25 billion FMCG market. In 2024, ZSystems secured $1.5 million in seed funding from MNF Ventures, Witamax, Cash Plus Ventures, and Kalys Ventures. The investment will fuel technology development, expand the product catalog, and support the company’s growth plans across Morocco and Africa.

Crealo

Crealo, a copyright management platform founded in 2021 by Mohammed Belghiti and Najlae Zeitouni, helps cultural and creative institutions manage copyrighted materials through its online solution. The startup's notable users include institutions like Palais de Tokyo and Beaux Arts Magazine. In 2024, Crealo secured $1.42 million in seed funding in a round led by CDG Invest’s 212Founders program, with participation from Kima Ventures, Evolem, Super Capital, and angel investors. The funding will support product enhancement, new partnerships, and team expansion to accelerate the company's growth.

Enakl

Enakl, an urban mobility startup founded in 2023 by Samir Bennani and Charles Pommarede, later joined by Ahmed Omrane, is dedicated to providing sustainable, AI-driven collective transport solutions for emerging markets. Headquartered in Casablanca, the company partners with corporations and transport operators to optimize daily commutes, reduce congestion, and lower carbon emissions. In 2024, Enakl raised a $1.4 million pre-seed funding round led by Catalyst Fund, with participation from Renew Capital, Digital Africa, Station F, and 15 angel investors. The funding will support Enakl’s expansion across Africa and the development of its AI-powered transit platform.

Kwiks

Kwiks, an HRtech platform founded in 2013 by Amine Khayatei Houssaini, Jihane Belkacemi, and Karim Kaoukabi, leverages AI-driven solutions to connect companies with top freelance headhunters and streamline the hiring process. Headquartered in Casablanca, the platform enhances recruitment efforts through features like automated candidate reports. In 2024, Kwiks secured approximately $800,000 in funding from Azur Innovation Management to accelerate platform development and expand its presence locally and internationally.

Cathedis

Cathedis, a last-mile delivery startup founded in 2015 by Imad Mansour Zekri, specializes in logistics solutions for e-commerce platforms. The company streamlines last-mile delivery services to enhance efficiency and customer satisfaction. In 2024, Cathedis secured $700,000 in funding from BMCE Capital Investments’ Fond Capital Venture (FCV) and Beltone Venture Capital, with FCV contributing $500,000 and Beltone investing $200,000. This funding will support the company’s infrastructure development and expansion both locally and internationally.

Premium Technology & Services (PTS)

Premium Technology & Services (PTS), a Moroccan fintech startup founded in 2020, specializes in digital payment solutions, including the digitization of traditional bank cards. Its technology has been adopted by major financial institutions like Bank of Africa, positioning PTS as a key player in Morocco's fintech sector with ambitions for international expansion. In 2024, PTS secured a 5 million MAD ($500,000) strategic investment from BMCE Capital Investments through its Capital Venture Fund. This funding will support the startup's growth, strengthen its market position, and drive innovation in digital financial services.

Bluedove

BlueDove, an AI startup founded by Mohamed Amine Hejji and Hamza Moubarekchou at UM6P – University Mohammed VI Polytechnic, specializes in AI-powered solutions to enhance customer experiences in the financial and telecommunications sectors. In 2024, BlueDove secured $355,000 in funding from Google, gaining access to top-tier computing engines to advance its AI capabilities. The investment will enable the company to push the boundaries of real-time AI insights and optimize customer interactions across retail networks.

Colis.ma

Colis.ma, a logistics startup founded in 2022 by Issam Darui, specializes in cross-border parcel delivery between Africa and Europe. The company has delivered over 50,000 parcels to more than 55 destinations, experiencing fivefold growth in the past year and a 380% increase in Annual Recurring Revenue in 2023. Focused on serving individuals and SMEs in sectors like cosmetics, artisanal goods, and organic products, Colis.ma aims to optimize logistics with innovative technology. In 2024, the startup secured $300,000 in pre-seed funding from Moroccan venture capital firm Witamax to expand its coverage in Morocco and six European countries, with plans for further growth into West Africa.

Wanaut

Wanaut, a leisure industry platform founded in 2019 by Franco-Moroccan entrepreneurs, connects experience creators in sports, culture, and tourism with event seekers through its social network. The platform offers a comprehensive ecosystem, including a detailed dashboard, booking management, customizable forms, and integrated payment tools. In 2024, Wanaut secured $200.000 in funding from Augustulus Ventures, a Moroccan private fund focused on technology and innovation. This investment will support the platform’s development and enhance its features to further boost the leisure industry in Morocco.

As overall startup funding in Africa declines, Morocco's ability to produce standout funding rounds underscores the country’s evolving entrepreneurial landscape and its attractiveness to investors. While capital remains scarce, the success of companies like Nuitee and Talaty highlights the potential for innovative Moroccan startups to thrive even in uncertain economic conditions. As these businesses continue to scale, their growth could serve as a catalyst for renewed investor confidence in Morocco’s startup ecosystem, paving the way for future funding opportunities.