TUNL, an innovative South African platform specializing in international shipping for eCommerce exporters, has successfully completed a seed funding round, signaling a significant step forward in its mission to empower small and medium-sized enterprises (SMEs) in the region. The funding, primarily led by E4E Africa, with participation from investors including Jonathan Smit, Jozi Angels, and Utopia Capital Management, aims to enhance TUNL's marketing efforts and support its rapid growth trajectory.

Background on TUNL

Founded in 2021 by entrepreneurs Matthew Davey and Craig Lowman, TUNL was established to address the persistent challenges that SMEs face in international shipping, such as high costs and operational inefficiencies. The platform's goal is to simplify the export process, enabling businesses to overcome barriers that have traditionally hindered their access to global markets. Since its inception, TUNL has made substantial strides, growing its merchant base to over 1,400 and facilitating transformative international sales for diverse brands, including Versus Socks, Freedom of Movement, Ciovita, Bambalam, and Noodle and Bun.

Recent Funding Round

The recent seed funding comes ten months after TUNL raised $1 million in pre-seed capital, which was aimed at accelerating its growth within South Africa and expanding into other key African and emerging markets. The new investment is expected to bolster TUNL’s capabilities in marketing and product expansion, particularly in the realm of international payments, which is crucial for SMEs looking to increase their global footprint.

Craig Lowman, co-founder of TUNL, emphasized the company's commitment to providing equitable opportunities for businesses of all sizes. "We want to ensure that every business, large or small, can have an equal chance to convert overseas sales. To do this, we are reducing the costs and friction of international shipping via our platform and tools," he stated. This vision aligns with TUNL's overarching mission to support SMEs in maximizing their export potential.

Enhancing Export Capabilities

TUNL’s innovative approach to logistics leverages cutting-edge technologies, including artificial intelligence for product classification and advanced global duty and tax tools. By offering significant savings—ranging from 50% to 80%—on international shipping costs, TUNL not only makes it easier for SMEs to navigate complex export requirements but also enhances their competitiveness in the global marketplace. The platform's user-friendly interface and excellent customer service further streamline the export process, making it an appealing choice for businesses looking to expand their international sales.

The impact of TUNL's services has been notable, with reported increases in monthly revenue and parcel volumes since its last funding round. The platform has successfully partnered with various South African brands, facilitating substantial growth in their international sales. This achievement has garnered attention from various stakeholders, underscoring the potential for TUNL to drive positive change within the eCommerce sector in South Africa.

Industry Support and Investor Confidence

The support from early investors, including 54 Collective and Digital Africa Ventures, has been instrumental in TUNL's growth journey. Sam Sturm, Chief Portfolio Officer and Co-founder of 54 Collective, highlighted the global relevance of the challenges TUNL addresses for South African merchants. He expressed confidence in TUNL's approach, suggesting that its solutions could resonate with SMEs beyond the continent.

Tatenda Nyamuda from E4E Africa echoed this sentiment, acknowledging that TUNL's innovative solutions enable eCommerce merchants and SMEs across Africa to access new markets while effectively overcoming cost and logistics barriers. "We’re confident that this investment will fuel their growth and have a demonstrable impact on African SME competitiveness and job creation," he remarked.

The Road Ahead

As TUNL embarks on this new chapter, the funding will not only help amplify its marketing initiatives but also solidify its position as a leader in the South African eCommerce landscape. The company is committed to continuously enhancing its platform, ensuring that it meets the evolving needs of its users and provides the tools necessary for SMEs to succeed on the global stage.

With the support of its investors, a dedicated team, and a growing community of merchants, TUNL is poised to drive further growth and innovation in the eCommerce sector. The company invites businesses looking to elevate their international shipping experience to explore its platform and unlock new export opportunities.

TUNL's recent seed funding marks a pivotal moment in the company's journey, positioning it to make a significant impact on the South African eCommerce landscape. By addressing the challenges faced by SMEs and enhancing their access to international markets, TUNL not only empowers local businesses but also contributes to the broader economic growth of the region. As the company continues to innovate and expand, it is well-equipped to lead the charge in transforming South African SMEs into global players in the eCommerce arena.