Visa, the global leader in digital payments, has officially launched its innovative "Tap-to-Add Card" feature in Egypt. This groundbreaking solution aims to streamline the process of adding Visa contactless cards to digital wallets. By simply tapping the physical card on a mobile device, cardholders can instantly transfer their card information to their wallet, offering a secure and seamless payment experience.

A Shift Towards Digital Wallets in Egypt

The introduction of the "Tap-to-Add Card" marks a significant step in Egypt’s ongoing efforts to boost financial inclusion and modernize its payment systems. The technology simplifies the process of adding a card to a digital wallet, which typically requires manual entry of card details. With this new feature, Visa is improving convenience for consumers while aligning with the country’s broader goals of digital transformation and economic growth.

Enhanced Security and Convenience for Users

Visa’s new solution brings added layers of security and convenience, eliminating the need for manual data entry, which often leads to errors and potential security vulnerabilities. When a user taps their card on a mobile device, Visa’s Chip Authenticate service generates a unique one-time code that verifies the card’s credentials. This secure, instant process significantly reduces the likelihood of fraud and ensures faster, safer card provisioning compared to traditional methods.

Visa’s Commitment to Egypt’s Digital Transformation

Malak El Baba, Visa’s Country Manager for Egypt, highlighted the company’s commitment to Egypt’s digital payment ecosystem. She emphasized that Visa’s focus on innovation aligns with the rapidly evolving global digital payment trends. “The 'Tap-to-Add Card' feature will boost customer confidence and encourage greater adoption of digital payments,” El Baba stated, underlining Visa's role in supporting Egypt’s move toward becoming a cashless, technology-driven society.

Benefits for Issuers and the Broader Payments Ecosystem

The "Tap-to-Add Card" also offers benefits for issuers and other stakeholders in the payments ecosystem. By streamlining the process of adding cards to digital wallets, it reduces the risk of fraud and associated provisioning costs. The solution not only improves customer satisfaction but also enhances transaction approval rates, contributing to a more efficient and secure digital payments landscape.

Global Adoption and Proven Effectiveness

Since its global launch, the "Tap-to-Add Card" feature has proven to be a popular and effective tool for simplifying digital wallet integration. It has significantly reduced the complexities and errors tied to manual data entry, enhancing overall payment security. The success of this feature worldwide further solidifies Visa’s position as a leader in digital payment innovation, responding to the evolving needs of both consumers and businesses.

Visa’s introduction of the "Tap-to-Add Card" in Egypt is a major milestone in the country’s journey toward greater digital payment adoption. By offering an easy, secure, and efficient way to add cards to digital wallets, Visa is not only improving the user experience but also supporting Egypt’s goal of financial inclusion. With this launch, Visa continues to contribute to the global push for secure, innovative, and accessible digital payment solutions, solidifying its commitment to advancing Egypt’s economic and technological future.