Visa, the global digital payments giant, has announced its participation as the Financial Innovation Partner at GITEX Africa 2025, scheduled for April 14 to 16 in Marrakech, Morocco. This engagement highlights Visa's growing footprint across the continent and its strategic efforts to empower digital transformation in Africa. With a focus on innovation, financial inclusion, and the synergy between fintech and football, Visa’s presence aims to leave a lasting impression at Africa’s largest tech and startup event.

Advancing Africa’s Digital Economy

GITEX Africa 2025 promises to be a vibrant platform for exploring investment opportunities and advancing technological progress across the continent. Visa’s role at the event builds upon its previously announced goal of investing significantly in Africa’s digital infrastructure by 2027. As a committed partner to governments, startups, and enterprises, Visa continues to support initiatives that unlock economic potential through seamless, secure, and accessible financial services.

Introducing the “Visa Connected Stadium”

At the heart of Visa’s activation at GITEX Africa is the “Visa Connected Stadium” experience, a dynamic showcase that merges the excitement of sport with cutting-edge digital payment solutions. Timed with Morocco’s preparations to host the TotalEnergies CAF Africa Cup of Nations (AFCON) in 2025, Visa is leveraging its exclusive status as the tournament’s digital payments provider to highlight how frictionless transactions can enhance fan and traveler experiences. The immersive journey illustrates how digital payments can streamline key touchpoints—from ticketing and transportation to merchandise purchases and stadium entry.

Merging Football Passion with Digital Access

Further elevating the experience, Visa will display the official AFCON and Women’s Africa Cup of Nations (WAFCON) trophies on April 14, offering fans a rare opportunity to engage with the symbols of African football pride. This initiative reflects Visa’s dedication to creating memorable experiences that connect with audiences emotionally while promoting financial and technological empowerment. The intersection of football and fintech underscores Visa’s belief in the cultural and economic value of sport as a unifying force.

Spotlight on African Fintech Talent

Beyond experiences for fans, Visa is also spotlighting innovation through its Visa Accelerator Program, which concludes its third cohort during GITEX Africa. On April 15, 18 selected fintech startups from across Africa will pitch their ventures on the GITEX 10X Stage to an influential audience of venture capitalists, industry leaders, and Visa executives. These early-stage companies have completed an intensive 12-week program featuring mentorship, tailored training, and access to growth capital and development resources.

Demo Day for Visa Accelerator Cohort

The Accelerator Demo Day is set to be a highlight of the event, with pitches taking place at 14:15 in Hall 23, marking a key opportunity for startups to gain traction within the wider fintech ecosystem. Visa’s commitment to supporting emerging ventures reflects its broader strategy to nurture scalable solutions that address local needs while contributing to a more inclusive financial future. By amplifying the voices of African fintech entrepreneurs, Visa is fostering a pipeline of innovation that can drive long-term economic progress across the region.

Leadership Insights on the Future of Payments

Several senior Visa leaders will contribute to thought leadership discussions during the conference, including Andrew Torre, Regional President for Central and Eastern Europe, Middle East and Africa (CEMEA); Leila Serhan, Senior Vice President for North Africa, Levant, and Pakistan (NALP); Sami Romdhane, Country Manager for Visa Morocco; and Godfrey Sullivan, Senior Vice President and Head of Strategy, Products, Solutions, and Digital Partnerships at CEMEA. These executives will participate in panel sessions addressing the future of payments, the fintech landscape, and collaborative innovation across sectors. Their insights will offer valuable context into Visa’s long-term vision for digital finance in Africa.

As attendees gather in Marrakech for GITEX Africa 2025, Visa invites them to engage with its interactive booth at Stand 16B-20 in Hall 16, where visitors can explore the latest in digital payments technology. The event marks a pivotal moment for Visa to reaffirm its leadership in transforming financial ecosystems across Africa while deepening connections with stakeholders at every level. With a strong blend of innovation, partnerships, and purpose, Visa’s participation sets the stage for a more connected, inclusive, and digitally driven Africa.